estimating price per customer

A - Figure your total costs and expenses per customer and add the desired profit per customer.

B - Figure your total costs and expenses for all customers, divide by number of customers, add desired profit.

That's common sense and simple arithmetic, you don't need a formula, just think and do the math.

wrote

Here's the funny thing. Some customers will pay more for the very same thing.

You can have less customers and make more money by increasing prices, decreasing employees (and therefore wage expense).

Unless you plan to change prices in the second half of the year, you may not meet your profit goals because of increasing expenses in the later half of the year.

Are the customers buying products that can be made and stored? If so then simple straight line math works great. If it's services, you'll lose money in the first half the year with idle employees, and lose money in the second half paying overtime.

thank you!

That's good to know...I'm sure I'll need to remember that soon! Thank you!