Institutions recommend dollar cost averaging because it keeps a regular stream of money flowing. For most small investors, it seems like a good idea at first glance, but the practical results are another matter. When do small investors usually become interested in the stock market for the first time? When there is public clamor and lost of talk and advertisement about advantages of stocks, and the market is high. But many, if not most, who begin a regular investment program eventually stop or even sell their holdings after a few years, or sometimes a few months, for one personal reason or another. And when is the greatest likelihood of selling? When the market is depressed. So what first looked like a plan of buying more shares when the market is low and fewer shares when the market is high turns out in reality to be a short period of being totally in the market when it is high and totally out of the market when the buying opportunities are good.