in-plan annuities

According to this article:

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"Buying an annuity inside a 401(k) is much cheaper --sometimes 50% cheaper -- than buying one outside the plan because there are no commissions to a financial planner or insurance agent." What the heck are they talking about? Surely they can't mean that an immediate in-plan annuity would produce the same payout with only half the premium of a retail annuity? Do they?

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Otis
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