we are a shoes retailer company, for us is very important at point of sale to know exactly what we are selling; the 30 character long description doesn't allow us to specify together the style+color+size of our merchandise which is necessary when you're making a receipt or looking for an item. We don't know why you recommend to use the extended description because at searching time that field is unavailable, that is, we can't see all the information we need to be sure we are selling what we want to sell.
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