Identity crisis - Fidelity

After 12 years of buying on-line ISA's through Fidelity they have decided that they don't know who I am, despite having my NI number, bank account details (for dividend payments), address, telephone number, and details of telephone calls to them and from them.
They now have decided that I should send them my passport or photographic driving licence (I only have an old style one) and some other proof of address, originals or certified copies.
What gives?
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Don't know but the same for me last October. Had to get a couple of certified copies, cost £6 from the Post Office, a complete farce along the lines of "just stamp there and sign/print under it"
It came along shortly after they changed administrators mid 2009 so I suspect some quality control bozzo found a non-complience in the old records.
Sent a winge-ing covering letter and to their credit they did reply.
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