- posted 14 years ago
We are a web design, web hosting, and permission-based email marketing firm. I happen to have several friends who are accountants, who tell me that the opportunity to market these services to accountants is wide open. For example a CPA that I know says nobody has ever approached him about designing him a web site or about any other Internet marketing or technology related services. He tells me that the accounting market is huge and considerably under-served in terms of Internet technology services.
My question for the group is this: Is my CPA friend correct that there is a big need for these services among accountants but yet nobody is really effectively meeting these needs? The other question is what do you, as accountants, need from an Internet technology firm? We are listening. We believe there is a tremendous opportunity here.
I must clarify -- if this is not obvious -- that I am talking about the relatively small accounting firms. I must assume that the Big Four are more than adequately served in the Internet technology arena by corporations that specialize in such services for large corporations. Whereas the small accountant sort of falls through the cracks in the provision of services.
To give you an idea of the sort of services to which I refer. First of all, Web hosting services. We provide Web hosting packages that include a bundle of Web hosting, email addresses (of course), and the StreamSend permission-based email marketing service, and a free $25 Google Adwords credit to get our clients started using Google Adwords for online marketing. Please see for a summary of the hosting services for small business. Do these services seem appealing to accountants? How could we make our hosting services to make them more appealing to accountants?
Here are our cost-effective Web design services: What do accountants need in a website? What would make our services more appealing to accountants?
My CPA friend thinks are services are good for accountants, however, he thinks part of the problem is nobody is talking to accountants about such services. Well, I would like to do so if people in this group would be willing to provide some constructive suggestions and even criticisms. Thank you.
-- Robert Anderson