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Being in public accounting without bringing in new clients

Let's assume you're great at public accounting... you know how to communicate with clients, etc. But assume that you don't have a lot of connections or that you're simply not able to bring in a lot of new clients. Is there still a place for you long-term in public accounting?

What I find amazing is how someone can have the time to be a great accountant and also have the time to be a "schmoozer," raking in the clients from church, cocktail parties or whatever. I certainly will never be one who brings in tons of clients, even though I have no problem talking to peope per se.

Reply to
xyzer
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based on your question, my guess is that you've been in public accounting for anywhere from a few months to less than 5 years. Generally, at least in the large firms, there's absolutely no expectation that you bring in clients before you make it to at least a manager or senior manager level, which means in the first 5-7 years of your career, you just keep your head down learning and doing that "great accounting" work that you do. Once you've been around long enough, it will surprise you how naturally you'll be able to "schmooze" the clients both existing and new potential clients. If you're in a firm, there's going to be established channels for providing you leads to new clients. This is generally not a cold calling type of industry. Bottom line, just keep doing what you're doing, if you're bright, dedicated and industrious, things will likely fall into place.

Reply to
San Diego CPA

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