Rec'd a mailshot from Abbey today with the letter having an opening strapline indicating a new savings account called "Abbey 50+ Saver". My initial reaction? Why on earth have they sent me a mailshot for a product I can't apply for? I'm 36 for goodness sake - and they should know that because they'll have my details on their records. Only after reading the contents of the letter I realise that the 50+ relates to offering a 0.50% bonus on their saving rates until 1 April 2008.
Wonder how many other people will fall foul of the same mistake and throw the letter in the bin without even reading the contents.
I blame stupid Abbey Marketing department - overpaid, under experienced media students who don't know what they're doing.