Last year I saved a regular amount with the Halifax finishing up with three thousand pounds in early March.
You probably, like I,saw all of those adverts from Howard at the Halifax on the tv advertising their ISA at 5% and how you needed to invest before the end of the tax year.
I was going to put my 3k in an existing ISA with Northern Rock - but thought it will be much easier to open another ISA account with the Halifax and transfer the money straight in and of course the 5% was the best I'd seen.
So - I opened the ISA with Halifax and put the 3k in - the branch was literally crawling with punters doing the same. The person I was dealing with said did I have another ISA - I said yes - they said they could easily transfer the full amount from NR and of course I'd get the 5% - which was better than the NR. Seemed a good idea, but I had to give 30 days notice to NR to transfer out - so I did this.
Thirty days were up last week, so I went in to Halifax to sign the transfer. Just before I signed, the Halifax person confirmed that I was transferring my money in to my Halifax ISA which had an interest rate of 4.75% - no said I, the type of ISA I opened a month ago has an interest rate of 5%.
Oh no - said she, the interest rate for the ISA went down on 6 April to 4.75%. When asked why I hadn't been told of this as a matter of course - I was told that individual account holders are not informed - the information is posted on the Halifax web-site.
I know damn well that I opened a variable rate ISA - BUT for the Halifax to heavily promote the account with 5% interest, and then once they get all the punters in before 6 April to drop the rate and not inform the existing account holders is, in my opinion, extremely sharp practice.
Whilst the rate of 4.75% is still competitive, I wonder how many tens of thousands of punters did the same as I did, and yet still don't know that they're not getting the 5% they thought they were two weeks ago. This was quite clearly a marketing ploy which has no doubt paid dividends to the Halifax - BUT in my opinion : sharp practice.