window dressing.......aka: mark to market....

i think actual cost is easiest and safest, no?
Just as the name implies, with mark-to-market accounting, certain assets are recorded at their fair market values, not at cost, as was previously the norm. One
of the biggest spurs for the change was the new way America did business; investing had become increasingly popular and accessible, and businesses had started thinking that padding their coffers with stocks and bonds was a lot more lucrative than hoarding cash.
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