Just got an amusing letter from BT telling me my plan name and other plan names are being changed to "make them easier to understand".
Am I the only person who hates this type of marketing tact? I.E., the plan being to blatantly lie that a new change is easier and better for you, when in fact its another case of divide and confuse...and make more profit because of it...I blame Tony Blair.
The "simplification" was accompanied by a 5-page booklet outlining the changes - many of which include *'s and numbers in every sentence with other parts in size 1 font in light grey, making them "easier to not bother reading" perhaps being the intention?
I notice, BT, that your plan name "BT Together Option 1 - The Hour Plan" is being changed to "Unlimited Weekend Plan" (with a superscript number 2 next to it). Is the implication of this really true? That you are offering free calls all weekend? Now obviously most of us are wise enough to understand that not all numbers will be included in that, but you are implying that the plan includes "unlimited" free calls to the specified numbers are you not?
Well, actually, they are not - they are only unlimited when you hang up every 59 minutes (which isn't a big deal), but it is not what I understand to be the meaning of "unlimited".
Oh and according to the * definition (on the other side of the page), "Other exclusions apply" - but they don't give the details.
I think they should have to disclose everything in full there and then. Why do I have to go to a website - maybe I haven't got internet access, maybe I don't want to waste my life phoning you to find someone who knows what they are? Maybe, just maybe, you could include them in your literature - they are afterall, "important changes" and you've taken the effort to write to me to let me know that its important.
Or perhaps you are only doing it because of a legal requirement rather than out of the kindness of your heart. No doubt its not a legal requirement for you to include the details of those other exclusions either...Well, I vote for a motion to force ALL details to be given in full when companies are obliged to disclose the change. But, I know BT, that wouldn't look slick, and it wouldn't save paper either...so, the only other thing I can think of, is that you stop fecking about and just leave things as they are.
So, another piece of crap from BT.
Beware those of you who make calls in the evening to UK geographic (another star) numbers on plan 1, because for calls of a minute or less will now cost you 7.5p (or 8p, when they round it up).
Thanks** BT.
**Not really