I've noticed that you can often buy goods online from PC World for cheaper
> than you can buy in the shop, even if you reserve the goods online, and then
> go to the shop to collect. I would have thought that this is dual pricing
> (ie, selling the same goods to different markets (ie online and non online
> customers) for different prices, and is therefore an illegal practice(?). No.
Just compare Amazon and Waterstone.
Different prices are not illegal... unless on grounds of racial matters or maybe charging extra when using a credit card. Or... these days, not paying by direct debit.
Axel