"... four Google products will be imbedded into Intuit's upcoming update to its QuickBooks accounting software [QB 2007]. This means that Google, which has sought to attract small-business advertisers, will have access to a large number of them via QuickBooks and its 3.7 million users..."
[...]
"For example, business owners using QuickBooks to keep their accounts in order can help customers pinpoint their stores via Google Maps. A Google-enabled QuickBooks will also enable customers to create keyword searches for their products, so that their advertisements pop up whenever someone searches for the product on Google."