That's been my pet peeve today too.
A while back, I got a 2010 CD in the mail with a notice that support for my 2007 version was being withdrawn on 4/30. The package described how easy the upgrade would be and promised free tech support for the install.
Over the weekend, I tired the upgrade and it immediately failed with a message that it couldn't access the Quicken site. I turned to the brochure to see how to contact my "free tech support" and, surprise of surprises, no contact info.
I then went directly to Quicken.com expecting I could order directly from the site and still get the $20 discount offered in the mailing. Another surprise. I go through the entire checkout process and there is no upgrade price, so I cancel the purchase and go to "Contact Us."
And, whaddya know, phone contact is unavailable. So, I sent them an email and a day later I get a reply from someone who obviously does not speak English as a first language and he suggested I follow a link in his reply that will take me to a place that will schedule a callback from their tech support.
So, I can't have any easy direct contact with my free tech support.
The only feature of 2007 that I will lose come 4/30 is one online download of credit card info, which I can easily resort to doing manually when I get my monthly statement.
And, to add insult to injury, their discount price on the upgrade is $79. BJs warehouse has it for $65 and Amazon is even cheaper.
Intuit can keep 2010 and file it away in whatever deep dark recess they've apparently buried their customer service.