Last week I got an email from Quicken

It was pushing me to upgrade to Quicken 2018, two years for the price of one.
Here's the text of the important part of the email:
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*Footnotes & Disclaimers
Limited time offer of 50% off the list price applies only to the purchase of Quicken Deluxe, Premier, Home, Business & Rental Property only when you order directly from Quicken by 6/19/2018, 11:59 PM PST. Offer good for new memberships only. Offer listed above cannot be combined with any other offers. Terms, conditions, pricing, features, offers and service options subject to change without notice.
Purchase entitles you to Quicken for 2 years, starting at purchase. Full payment is charged to your card immediately. At the end of the membership period, membership will automatically renew every year and you will be charged the then-current price (prices subject to change). You may cancel before renewal date. For full details, consult the Quicken License Agreement. You can manage your subscription at your My Account page.
Monitoring alerts, data downloads, and feature updates are available through the end of your membership term. Online services require internet access. Third-party terms and additional fees may apply. Phone support, online features, and other services vary and are subject to change. 14,500+ participating financial institutions as of October 1, 2017.
2018 release of Quicken for Windows imports data from Quicken for Windows 2010 or newer, Microsoft Money 2008 and 2009 (for Deluxe and higher). Quicken for Mac 2018 release imports data from Quicken for Windows 2010 or newer, Quicken for Mac 2015 or newer, Quicken for Mac 2002, Quicken Essentials for Mac, Banktivity.
30-day money back guarantee: If you're not satisfied, return this product to Quicken within 30 days of purchase with your dated receipt for a full refund of the purchase price less shipping and handling fees. See www.quicken.com/30dayguarantee for full details and instructions.
Quicken for Mac software and the Quicken mobile app are not designed to function outside the U.S. -------------------------------------------
So it looks like Quicken is trying to push the subscription model on me.
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I got the same email. I ignored it.
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