Mint: Intuit Strategy Becoming Clearer

Jun 27, 2010 21 Replies

Spent a little time reviewing some changes to my primary bank's web site (a major national financial institution). After a few minutes looking at their new "Money Manager" features, I realized I was looking at a branded version of Mint. While there is no mention of Intuit or Mint, all the Mint features (transaction classification, links to other bank accounts) were all there.



From this I deduce that Intuit will follow a similar strategy for Mint as they did with Quicken: Pitch Mint as the retail product unaffiliated with any specific financial institution to consumers and pitch a customized version to banks as a means of holding on to their customers.



This has two benefits for Intuit: it continues their three revenue stream strategy (consumer referal fees, bank licensing fees, embedded advertising) and it gives them a way to interface with financial institution account data beyond screen scraping.


Which bank?

Why would anyone want to use a program that is Cloud based. I for one do not trust leaving my info on someones server. Look at what happened a couple of weeks ago with Intuit. All of their sites went down. Look at Microsoft and and of the patches that they have to come up with on a monthly basis.

It is bad enough people are using an online back service and then can not get any support.

USAA

I think you need to draw a difference between server based and cloud based. All your financial info is already on your bank's server. When you sign up as a Mint retail customer, they are scraping all your account info into a server they control.

Not really a classic definition of cloud based computing in the sense that the data and processing resides on a system controlled by Amazon Web Services and the like.

That's an issue with your bank, not Intuit.

In my case not true. All of my financial info is not on the banks server. Bank: yes, Vanguard: no, AMEX:no, Credit union credit card: no.

Quicken allows me to track all of my financial info from all of my FIs in one place, my computer. That is what I like about Quicken.

Marty

Same here. Unfortunately, we and the others who use Quicken seem to be in the minority...

I'm not sure it's a majority/minority thing, as much as it is Intuit doing what's best, financially, for Intuit.

I have been using Mint and Yodlee for a long time now. I use Quicken for my real financial calculations and analysis but each of the other's has it's place. Yodlee is good but I prefer Mint because getting my password does not allow you to access my account numbers or personal information as Yodlee does. If I can't log into Quicken (such as when traveling), I can log into Mint to see if there are any unusual transactions going on.

My point is that each product has it's uses. Mint is much better for beginning "accountants" who just need to track a few things and get some quick spending reports. If you want to analyze your investments, use Quicken.

"Mr.Jan" wrote in news:f70ed12c-7c0d-42c8-999d- snipped-for-privacy@y4g2000yqy.googlegroups.com:

Unless you have options, or shorts, in which case, Quicken is worse than useless.

Good lord! Do you mean to say it does not do everything? I am shocked. Shocked, I tell you. (Maltese Falcon?)

Casablanca. Captain Renault on gambling, as he's busy stuffing his own winnings into his pockets.

A distinction without a difference as far as I'm concerned. Either the data resides on my system, or on "their" system, whereever it may be.

On one level, cloud computing is "back to the future." Anyone remember time-sharing? The company TymShare? 2741 "golf ball" terminals? Anyone? :)

I do wish there was some independent way of determining the level of risk or security. The company providing the service says they are perfectly safe (as BP did with their well) and yet there is a real danger of losing control. I take the approach that the chance, however small, of someone getting my data is there so I must check my activity daily. I really like the Mint feature where they notify me by email of any transaction over a certain amount. I would prefer it did not take 24 hours but it is a nice safeguard.

Marking this OT to start with at this point.

Thanks for the post to the YouTube video.

I love movies. That's great! I don't buy many DVDs but I do have some of what I call 'classics' since I never tire of watching them - because of the story line, sets, actors, whatever. Bogart is in more than one of mine - the other being Maltese Falcon. (PS: If you ever find yourself in San Francisco, visit John's Grill, a setting in the Maltese Falcon

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which is largely the same as it was in Hammett's time....make sure you visit the 2nd floor.

Sure: c 312151

The first three digits were the area code, the second three were the specific machine.

Andrew Hamilton wrote in news: snipped-for-privacy@4ax.com:

TI-700 terminals?

With acoustic couplers and thermal paper?

Thanks for posting this. I use the USAA web site myself. USAA deployed Mint with no explanation and so it was a complete surprise to me. A bad surprise. When I view my account info at usaa.com, my web browser accesses marketwatch.com, pollstream.com, and a few other domains. To hell with all that. I am not going to undertake the task of analyzing the security (or lack thereof) of a random collection of web piles.

I did not realize that this pile of s*it was an instance of "Mint." Until you posted, I mean. I am really disappointed in USAA. Until now, I have had good service from this outfit.

I got rid of most of the Mint pollution by turning off the "customize" option on the web page. I am going to block access to pollstream.com and a few other domains too.

Intuit is using Mint as a "disruptive technology" strategy against Quicken to woe in and capture the 20-somethings that Quicken has been largely unable to capture.

The very limited feature-set of Mint is enough for the youngsters at this point in their life. As their financial management needs increase, Mint will grow along with them.

Business strategy 101.

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