Hello !
I am studying TOC and Goldratt since a year and a half and am always impress about the discoveries I am making. However I feel like a missionary in my workplace since nobody else has this knowledge here.
I am facing a classic situation. Right now I am being asked to cut the cost by 20%, in a month on my product. Obviously it wont be achieved. My marketing is quoting at a cost + % and we are not getting any orders.
I am totally convince that selling price for a product should be determined from the market, not from marking up an arbitrarily allocated product cost.
What is the best way to communicate this?
I am affraid, taking back the missionary parallel above, if I can't convert my management I hope not to be the next martyr! Nevertheless... I keep faith ! If anybody can help me !
Thank
GG