Did anyone listen in to the Intuit annual meeting a couple of weeks ago? Wondered if the TurboTax pricing misstep was brought up.
- posted
15 years ago
Did anyone listen in to the Intuit annual meeting a couple of weeks ago? Wondered if the TurboTax pricing misstep was brought up.
Yes - thank you. Amazingly, the topic did not come up. I would have thought a major revenue hit like that would have been at least addressed by the management, but it wasn't even footnoted in the slides.
A couple of interesting points: Desktop Turbotax is indeed a mature product. They are seeing low single digit increases in year over year unit sales. Clearly why Intuit was looking for ways to goose revenues.
Management is very focused (mesmerized?) by web based applications. They are seeing significant growth in web based tax filing and are also looking to roll out a web based health care cost tracker next year.
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