Then the trader carries the risk. Well, perhaps the trader carries the risk even with physical goods delivered to registered address, I don't know, but the risk in that case is certainly smaller.
It's understandable that purveyors of intangibles are not too fussed about carrying higher risk, since software costs virtually nothing to copy, and any thief who would hire web space or domain names he actually wanted to use for any length of time, would be a fool to pay for it with a dodgy card, since the sale would be charged back to the merchant, who would then simply repossess the space/name.