Rant: Hype/spin/confusion marketing/customer abuse

Tiddy Ogg · 2006-07-05T06:55:52+00:00

Just heard on the radio news that OFGEM states that half gas and electricity customers have not switched from their original supplier and could save up to 100 ukp a year. Should a regulator use these weasel adwords "could" and "up to"? Unless the energy suppliers have different tariffs, and charge loyal customers more thann switchers, as per the banks, many of these people are already on the best tariff, and even if they are not, things can change at a moment's notice. I appreciate that you need therm rate tarts who'll switch, to keep thingsx competitive, but is it worth the hassle? The various suppliers have vastly different tariff arrangements - confusion marketing, or as the FT recently called it, customer abuse. The world is controlled by the hype and spin of the marketing industry. /rant Tiddy Ogg.

Jul 05, 2006 21 Replies

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tim (back at home) 20 years ago

Ok, half a billion dollars then.

I still don't see how it's worth that. What long term growth potential is there for a utility switching website It can't exactly increase sales by getting people to buy more of its product.

tim

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Alan Frame 20 years ago

Contacts, my dear tim(back at home), contacts.

q.v. AA/Centrica/RAC/Lex/Aviva.

As per subject, the just want to sell you things, by whatever means they have at their disposal.

I'm sure there are many people buying car/etc insurance through the AA/RAC who are still under the impression that they are motoring associations rather than marketing brands...

rgds, Alan

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