I would like to state that SEO (Search Engine Marketing) is not an easy game to play. SEO has so many facets that have to have constant attention to.
1) How often are the spider algorithms updated and how will this affect my site?
2) What Good SEO practices (white hat techniques) and Bad SEO (black hat techniques) are known today?
3) What is the website hosting environment like?
4) What are the basics of SEO that all website owners should know about?
Kosmos Central's founders worked for a company called Intel where they grasped the concepts of SEO and even after Intel, they continued growing their knowledge base of SEO accepted and non accepted practices.
If you look at our marketing packages we offer professional web marketing services with proven results.
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There was a mention by Todd about his sites showing up for their domain names for search engine results. Every site should come up number one for their domain name, all search engine spiders automatically give this as an indexing freebee and if you're not number one for your domain name, then you've probably gotten involved with the wrong SEO Company or accidentally coded your site with black hat techniques and was unaware of it.
Like I stated above, SEO is not an easy task and KosmosCentral has staff devoted entirely to web marketing.
Some basics you should know:
1) Is your site SEO friendly, will search engine spiders be able to crawl your site and index it properly? If not it will need to be optimized, if you don't have full control over your content, text and site files then you can never obtain top placement for key words and phrases in your industry. X-Cart is a full open source shopping cart system and since the client owns their cart and code 100% then they have the full ability to adapt to SEO changes in the industry. Do you have an SEO consultant that will educate you to why your site dropped in rankings from a top ten listing to completely off the charts? Kosmos Central's staff stays on top of webmaster marketing industry changes and adapts when changes have been made by search engine algorithms.
2) What about a site keyword analysis? Are you going for the right phrases and how competitive are they. Do you even have a chance of obtaining top placement? A proper keyword and phrase analysis will show your company what your SEO is focusing on and the customer should also be able to gage results with proper reporting.
3) Now that your site is SEO friendly and optimized for search engine results how do you get your pages ranked higher than your competition? The only way to move up in the ranks is to continue getting referrals to your site with keyword focus. There are 100's of ways to obtain referral links to your site and this is a service offered by KosmosCentral. It takes time and patience to review every quality site and getting referrals from sites related to your sites industry practices isn't an easy task.
There is so much more to absorb and learn, but the top two are above. If you'd like to educate your self more about SEO and Web Marketing please visit Kosmos Central and read up on some of our web marketing articles. I hope this all makes sense, call Kosmos if you have any questions too.
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Thank you, Alex