According to a USA-Today article, in 2006: "QuickBooks, accounting software for small business, has an 87% share." I would think that quickbooks has about the same market share today. But why?
Why not use a free alternative, like SQL-Ledger, TinyERP, or GNUCash? Or a cheaper alternative like Peachtree? Amazingly, even microsoft can not seem to penetrate Intuit's market share.
But is QB really that great? From what I have read, a lot of people just hate it.
I have a friend who has a small business, he uses QB because his accountant will charge 3X as much if the files are not in QB format. Are there a lot accountants like that?
Or, is because QB is such an established standard? I suppose you can always find people who knows how to use QB.
Is there anything on the horizon to rival QB?
BTW: personally, I don't have any strong feeling about QB, one way or the other.