With so many credit/debit card cloning scams and the consequent multi- million (multi-billion?) pound losses it might be expected that banks such as Barclays would be promoting security with card transactions especially with regards to the use of 'chip and pin.'
However the latest advert for Barclay Card's 'Rewards' programme - which is airing regularly on British t.v. - depicts just the opposite. Indeed it is an excellant example of how to NOT carry out a 'chip and pin' transaction.
The advert shows a somewhat narcisic and effeminate guy - for some reason carrying a piece rolled up carpet - shopping and paying for goods and services by 'chip and pin.' However whilst the chip might be secure, he openly flouts his PIN to all and everyone including shop assistants and waiters and anyone standing in his near vicinity. The smirk on his face at every successful transaction - as he punches in his PIN accompanied by annoying musical 'plinks and plonks' - in full view of anyone watching - is indicitative of his total ignorance of card cloning and fraud.
This irritating advert demonstrates the very worst of Barclay's attitude towards security both of customers credit/debit card accounts and the losses it sustains due to card cloning and fraud.
Apparently musical 'plinks and plonks' of customers punching in their PINs to earn some ephemerous 'rewards' for using their cards is more important than demonstrating the necessity of keeping one's PIN secret, i.e. NOT allowing others to see the PIN punched in. The mind boggles at Barclays utter stupidity in using this advert for their services.