THE COMPANY Starting in July 2001 with just £4,000 capital, Niel has built a company with a quarter of a million pounds turnover in an industry where margins are sparse and competition is intense, selling ex-corporate computers in Ebay and elsewhere.
THE MISSION The company tries to be truthful but offers no guarantees, leaving the buyer to evaluate and adopt the risk.
A 15% DISCOUNT FOR BUSINESSES By making the auction price VAT *inclusive*, far from reducing margins, because the selling price determines margin in an auction, the discount encourages bidding and *increases* the margin.
That's the advertising out of the way!
18 Dec 2002I am fascinated by the implications of this global market-place and would be grateful is you would be foolish enough to answer these:
[1]What went wrong with the margin? [2]What does "NET" mean - VAT? charges? packaging? carriage? overheads? [3]What about the new venture?