My letter from Barclaycard, announcing that I am soon to become one of their ex-Goldfish cardholders, reassures me at its outset that I'll "hardly notice the change". Phew!
From the rest of the information, though, it is clear that:
(1) My card number will be scrapped, requiring re-notification to any continuous authority holders;
(2) My account number will be scrapped, requiring me to alter the BACS payment reference;
(3) My PIN number will be expiring;
(4) I'll need to call a different customer service telephone number (which, incidentally, is no longer free to call);
(5) Online management will have to be done elsewhere, presumably requiring new authentication details;
(6) The statement date and payment date are going to change;
(7) The interval from statement to due date for payment will be eight days shorter.
So, is "I'm pleased to say you'll hardly notice the change" merely the sort of weasel-wordy assurance that PR wonks emit, by design, without any reference to the facts of the matter? Or is it a calculated insult to customers' intelligence?