Evaluation is what your system will kick into when your dongle (you are not on 2.0 key codes yet) is not found. This is the purple MS key.
So - either
1) The comp has been booted and the found new hardware wizard was bypassed
2) The dongle is not attached to the computer
3) You might have your license in an external USB hub - which can sometimes be funky
4) If running multiple lanes - the dongle must be initiated on the comp that houses the dongle before any other systems (by logging on to SO POS/Mgr, etc)
If the dongle is attached to the comp - do this from the computer with the license: Start>
Right Click My Computer>
Manage>
Device Manager>
Look for the USB Super Pro (will have an exclamation mark by it)>
Right click on it>
Scan for hardware changes>
Next>
Next>
Next>
Finish
License will now be installed.