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Quicken new branding -FYI

I am writing and sharing a short video below to let you know about updates to our brand and product names.

Our desktop software product (and the one I personally use!), Quicken, is now Quicken Classic — an updated name with a nod to our past, honoring our 40 years of history in the personal finance space, while also distinguishing it from our cloud-based Quicken Simplifi.

Quicken Classic for Windows and Mac, along with the companion apps, are the same great products you’ve come to rely on, and we will continue to work to make Quicken Classic even better. Our most experienced product development teams will remain dedicated to Quicken Classic for as far ahead as we can foresee.

As part of the name update, we have also updated our company logo to reflect Quicken’s history in a modern design. As with the product, we’re still the same company, working hard to deliver great software to our customers.

Thank you for being a Quicken user — we’re glad you’re here.

Eric Dunn CEO Quicken Inc.

Reply to
Jeffrey
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And as such, I received the new logo when I started Win Quicken this AM after the update to 52.28

Reply to
Andrew

Same here. New name and new logo today.

If nobody had told me about the new name, I probably wouldn't have noticed it. Same with the new logo. It's almost the same as the old logo, just a slightly different font.

As far as I'm concerned, it's foolish of Quicken to make such silly little changes, and even more foolish to make a big deal about it. Their programmers' time could be much better spent doing more important things.

Reply to
Ken Blake

I understand what they are doing. The universe of users doing personal finance on a home PC is getting smaller by the day. Even though there's a sufficient market to maintain the PC product for now, any growth will come from providing an online product.

At least they have learned from the Mint fiasco not to insult the existing users.

Reply to
Arthur Conan Doyle

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